This project explores a state of blankness through Mock-ups: an open digital file that allows for rebranding blank products for marketing purposes. Referring to the realism in the tradition of Dutch still life painting, the work looks at a visual culture that persuades, tricks, and sells through idealization and homogenization by exporting these virtual files that facilitate start-up culture into a traditional physical form. The title takes from a photoshop feature and is a pun on the intelligent capacity of these malleable files to adapt to branding.